Cool Mama doesn't like smelly fridges and she's here to do something about it! Within 24 hours this feisty lady will begin to reduce odours and you will notice the difference when you open the refrigerator door and the freshness wafts towards you. Simply fill Mama with baking soda, pop Mama's hair back on then twist to close and she will go to work for you. Novel and fun, she makes the perfect gift for a friend who has everything.